Overview
Since 1963, RMCAD has been prepping students for exhilarating careers in a variety of fields. Rocky Mountain College of Art + Design students, are educated, guided, and encouraged on their artistic journey. The following specs offer different avenues to promote the online courses that will help them reach that journey.
TARGET AUDIENCE
18-28 year olds living busy lifestyles who want that online convenience to achieve their educational dreams.
GOAL
To promote RMCAD as a place where young people can find themselves as artists and find success in a career that they love.
DESIGN CHOICES
The ads contain strong brand colors and visuals that help capture the attention of a viewer.
Each design follows RMCAD’s style guide while adding a spark of creativity to help grab viewer attention and help separate RMCAD as a premium design school.
